
Beyond Gemmology: The Real Business of Jewellery Appraising
Tucson | January 27, 2027
Hosted by the National Association of Jewelry Appraisers (NAJA)
I’m delighted to be joining the National Association of Jewelry Appraisers (NAJA) in Tucson to present this interactive full-day workshop created specifically for jewellery appraisers and gemmologists.
Knowing gemmology is only part of becoming a successful jewellery appraiser. Building a trusted, professional practice also requires confidence, strong client relationships, clear communication, effective pricing, and sound business systems.
Join Karen Howard, FCGmA, RMV, author of From Start to Success: The Business of Jewellery Appraising, as we explore the journey from gemmologist to trusted professional appraiser.
During the day, we’ll cover:
Attracting and managing the right clients
Creating a professional client experience
Pricing your services and communicating your value
Building reports and processes that support your professionalism
Developing strong referral relationships
Setting boundaries and handling challenging client situations
Building the confidence to create a sustainable appraisal practice
This isn’t simply a day of listening. Through practical exercises, discussions, and a dedicated workbook, you’ll have opportunities to apply what you’re learning directly to your own appraisal business.
Whether you’re preparing to start an appraisal practice, are in the early stages of business, or want to strengthen an existing practice, you’ll leave with practical ideas, greater clarity, and a clearer path forward.
I’m honoured to be hosted by NAJA for this special day in Tucson and look forward to welcoming appraisers from across the industry on January 27, 2027. Contact NAJA for more information about registration and saving your seat for this event.



Mastering the Basics
Build a strong foundation by learning the core principles of jewelry appraising. Understand the history, culture, and craftsmanship.

Building Your Brand
Discover how to carve out a niche and establish yourself as an expert in the field. Explore strategies to differentiate yourself from competitors to build a recognizable brand in the industry.

Honing Your Skills
Gain practical experience and stay updated with the latest trends and techniques. Learn how continuous learning can keep you competitive.

Running a Successful Business
Unlock key business strategies to manage your appraisal practice efficiently. Get insights on setting competitive rates, and maintaining strong client relationships.

Attending an event gives you something invaluable: confidence. Whether you are a jewellery professional, an aspiring appraiser, or a consumer wanting to understand diamonds and coloured stones, education removes uncertainty. When you understand what you’re looking at — and how value is determined — you make stronger decisions. Events provide practical knowledge you can use immediately, not just theory.

Live events offer something you cannot get from a book or social media post — real-time conversation. Whether at Time & Shine Toronto or in one of Karen Howard’s specialized workshops, you gain direct access to decades of experience in gemmology and appraisal. You can ask questions, explore real examples, and leave with answers tailored to your situation

Jewellery is emotional. It represents love, milestones, history, and investment. In today’s market, trust and transparency matter more than ever. Events are designed to help you understand how value is assessed, how grading works, and what questions to ask. When you are informed, you are empowered — and empowerment creates trust.

My journey in Jewellery Appraising began with the assumption that my mere presence in the field would attract clients. However, I quickly realized the importance of tailoring my message to different audiences and focusing on specific client groups rather than trying to serve everyone.
Despite initial struggles and a reluctance to admit uncertainty, I eventually recognised the need for outside guidance.
Embracing the support of a coach allowed me to deepen my understanding of my business, refine my niche, target my ideal clients, streamline processes, and stay true to my business vision. Drawing on my background in business and expertise as a gemmologist, diamond grader, and appraiser, I honed my skills and gained insights to grow my business successfully over 22 years.
Recently, I made the decision to retire from appraising to shift my focus towards assisting others in the industry, sharing my experiences and knowledge to support their growth and development.
Throughout my journey, I learned the importance of balancing business pursuits with family commitments and personal well-being. My story underscores the significance of adaptability, continuous learning, and the value of seeking guidance when navigating the complexities of entrepreneurship.
Karen Howard (FCGmA, RMV, IMJVA) is a member of the Canadian Gemmological Association, The Scottish Gemmological Association, a Registered Master Valuer, a Canadian Accredited Jewellery Appraiser and an International member of The Jewellery Valuers Association.
