Client Life Cycle Strategies
Empowering New Jewellery Appraisers: Mastering Client Acquisition and Management by
Understanding and Targeting the Correct Niche.
Shift your mindset away from pursuing every potential client to grasping the dynamics of niche markets. This understanding will empower you to effectively target and engage with your ideal clients.
Client Life Cycle Strategies
Empowering New Jewellery Appraisers: Mastering Client Acquisition and Management by Understanding and Targeting the Correct Niche.
Shift your mindset away from pursuing every potential client to grasping the dynamics of niche markets. This understanding will empower you to effectively target and engage with your ideal clients.
MODULE ONE
Client’s Problems
OUTCOME
Understand the range of different specializations you could work within.
Explore the different niches that appeal to you.
Identify your top three niches to consider whilst working through this program.
DESCRIPTION
Many appraisers struggle to attract enough clients because they are not clear on who they want as clients. In this module you will explore the different directions you can take your business in and select 3 initial niches to explore during this program.
MODULE TWO
Ideal Client
OUTCOME
Clarify your ideal client demographics.
Identify the geographical base in which you will work.
Demystify psychographic traits of your client.
DESCRIPTION
As appraisers it is often thought we do not need to know much about our clients but when you start understanding and knowing them better, you can serve their needs and increase your client base.
MODULE THREE
Decision Style of Your Client
OUTCOME
Understand how psychology plays a part in connecting with our clients.
Explore how you can identify your client’s wants and needs.
Uncover ways to communicate effectively with your client so that they feel understood and in a safe place.
DESCRIPTION
Appraisers forget that people choose for different reasons. Tailoring your message to address their needs and motivations will make it easier to create an appealing and compelling message that highlights your unique value as an appraiser.
MODULE FOUR
Know Your Niche
OUTCOME
Understand the power of choosing a niche.
Explore how the right language attracts your clients.
Get clear on your expertise and passion to inform your niche.
DESCRIPTION
When the intended target audience or niche is unclear it can result in a confusing message. However, you will possess the clarity and knowledge required to help streamline your message and make it more coherent.
MODULE FIVE
Competition for Your Ideal Client
OUTCOME
Assess the competition in your chosen niches.
Identify neglected markets.
Narrow your niche.
DESCRIPTION
Although appraisers are a group of people who help each other, we are competitors for the same clients so when you research what your competitors are doing it will help define your niche even further.
MODULE SIX
How Many Clients for Profit
OUTCOME
Gain clarity on how many clients are needed to be profitable.
De mystify how the numbers work for clients and profitability.
Understand the balance between profit and number of clients.
DESCRIPTION
One of most common questions appraisers have is how to price their service so when you understand how your numbers work it will make determining your pricing much easier.
MODULE SEVEN
Business Brand and Voice
OUTCOME
Uncover your USP.
Gain Clarity on your core messaging.
Identify where your clients can be found.
DESCRIPTION
Appraisers frequently engage in research, although they often overlook the importance of researching their own business. By identifying the skills and tasks that bring you joy, you can gain insights into what potential clients expect from your business and where is the best place to position yourself.
MODULE EIGHT
Thanking Your Client
OUTCOME
Understand the value of gifting.
Explore the range of promotional opportunities available.
Clarify when gifting is appropriate.
DESCRIPTION
Many individuals question the practice of gifting clients who utilize their service. However, by implementing appropriate promotions and gifts, you can unlock the potential benefits in fostering stronger client relationships.
MODULE NINE
Managing Client Relationships
OUTCOME
Determine your process for onboarding clients.
Clarify your payment procedures.
Develop your system to sustain client base.
DESCRIPTION
Businesses know they must manage client relationships but often do not do the work. Invest the time and effort into effective onboarding and follow-up systems to contribute to valuable client relationships.
Modules
1
Assess Parenting Styles and Needs
Parenting in a tech age challenges presence. Conflicting advice can be overwhelming, but giving up isn't the answer
Duration: 3 hours
2
Reflective Pause
Parenting in a tech age challenges presence. Conflicting advice can be overwhelming, but giving up isn't the answer.
Duration: 3 hours
3
Exploring Alternatives
Parenting in a tech age challenges presence. Conflicting advice can be overwhelming, but giving up isn't the answer.
Duration: 3 hours
4
Belief Exploration
Parenting in a tech age challenges presence. Conflicting advice can be overwhelming, but giving up isn't the answer.
Duration: 3 hours
5
Energy Management
Parenting in a tech age challenges presence. Conflicting advice can be overwhelming, but giving up isn't the answer.
Duration: 3 hours
6
Effective Parenting
Parenting in a tech age challenges presence. Conflicting advice can be overwhelming, but giving up isn't the answer
Duration: 3 hours
7
Sustainable Growth with Your Child
Parenting in a tech age challenges presence. Conflicting advice can be overwhelming, but giving up isn't the answer
Duration: 3 hours
Who Is It For?
New appraisers who are continually struggling to bring in clients.
Appraisers who may be unsure of how to go to next level in their business.
Jewellery stores who are looking to bring in appraisal clients.
Who Is It Not For?
Appraisers who have understood who their client niche is and are not looking to expand their business.
Appraisers who do not want to do the work needed to find clients.
Appraisers who do not want to be coached as they know it all and won’t learn anything new.
ABOUT ME
My journey in Jewellery Appraising began with the assumption that my mere presence in the field would attract clients. However, I quickly realized the importance of tailoring my message to different audiences and focusing on specific client groups rather than trying to serve everyone.
Despite initial struggles and a reluctance to admit uncertainty, I eventually recognised the need for outside guidance.
Embracing the support of a coach allowed me to deepen my understanding of my business, refine my niche, target my ideal clients, streamline processes, and stay true to my business vision. Drawing on my background in business and expertise as a gemmologist, diamond grader, and appraiser, I honed my skills and gained insights to grow my business successfully over 22 years.
Recently, I made the decision to retire from appraising to shift my focus towards assisting others in the industry, sharing my experiences and knowledge to support their growth and development.
Throughout my journey, I learned the importance of balancing business pursuits with family commitments and personal well-being. My story underscores the significance of adaptability, continuous learning, and the value of seeking guidance when navigating the complexities of entrepreneurship.
Karen Howard (FCGmA, RMV, IMJVA) is a member of the Canadian Gemmological Association, The Scottish Gemmological Association, a Registered Master Valuer, a Canadian Accredited Jewellery Appraiser and an International member of The Jewellery Valuers Association.
Still Have Questions? Schedule a Call Now!
Still Have Questions?
Schedule a Call Now!
